Ryan O. Hicks

One of the most important features of an e-Commerce site is the product photos.  Having the ability for the customer to almost feel the item through the screen, and knowing how the product would be as if they had bought it.  This could be the difference between you making a good conversion rate or not.  Gaining customer trust is another aspect that can be acquired with good product photography.

I’ve recently been doing a lot of product photography for the company I work for.  Well, it is one of the main reasons they hired me I suppose, aside from my design skills.  Product photography can be easy, but can also require a lot of work.  There are certain lighting techniques that will help improve the image of a product, and certain techniques that can destroy the image of a product.  The style of the product photography should not only fit the branding of the company, but also match the site in which the products will be presented.

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